Why name a firm after a French term that many people don’t understand?
Because we believe in “appropriately” designed buildings that are neither too much nor too little, but “just right”.
When a building enhances and completes its site and surroundings, that’s not just shelter, it’s “architecture”. When it delights the senses and enables healthy, peaceful, and productive living, that’s “good” architecture.
That’s “apropos architecture”.